For almost my whole life I never embraced my fro due to society's standards and personal insecurities and I knew a lot of people could relate. I wanted us to start on a clean, healthy slate so I created INCHES for the people out there with heat and chemical damage or those who've done a big chop. INCHES was made to restore and grow your fro. Our fro is flawless and I want everyone out their to rock your fro!